Mondoffice

Branding

ADV, OUT of home

spot radio

photo & video production

event & press office

comarketing

Mondoffice is the leading company for the supply of products and services in the office industry : ally of small and big companies, its goal is to improve their growth with an elevated commitment and competence. Mondoffice is a problem solver for any organization, in the complex and ever-evolving world of business, and it is the trustworthy consultant that always puts people first.

Swan&Koi defined the new strategic positioning and designed a new logo, underlying the new payoff “ Space to talent”, the company’s vision and mission. The art of entrepreneurship combined with talent. So it began the project of the whole campaign, which met communicative assets with the images created by the artist Lorenzo Petrantoni for the first launch of the maxi billboards. The integrated campaign continues on the radio station RTL 102.5 TV and a second run of billboard. Moreover a big event dedicated to art in partnership with Copernico, the co-working offices network, during  sustainability week in Milan. Last chapter is the production of a web-series meant to engage its target on digital channels, underlying the problem-solving aspect of Mondoffice using laughter and irony.

 

Celebrating 30 years of Mondoffice is announcing a fantastic company’s history. A story made of million products delivered to clients all over Italy, a story made of challenges and anecdotes which speaks the language of every profession. Talking about Mondoffice it’s the equivalent of tracing the evolution of work from the end of the 80’s until today: from analogic to digital, from fax to CEM, from mail order to e-commerce, from telephone to smartphone. It means telling speaking about a never-ending change, with an approach to innovation that has proven itself to the market: in fact Mondoffice was the first, 30 years ago, to found a new business model, with no point of sale. So that every professionals in every sector in Italy could order any product for its daily need, without going to the store.

Talent takes shape and takes form in this ADV campaign thanks to the collaboration with the artist LORENZO PETRANTONI. The campaign was conceptualised and produced by the agency. The first on air period was in September, before the event set in Copernico, and the second one in November, focusing on the customisation of the workplace, expressed by a clear concept: every talent can better express itself in a tailor-made space.

The campaign is defined by integration: maxi billboard, radio and social media tracks creatively every step of the customer journey, with complementary objectives and languages.

The pay-off “Space to talent”is the statement of the virtuous union between entrepreneurship and art to transfer symbolically the values embedded in Mondoffice has always represented. The partnership between brand and artist is characterised by a common poetic vision, bounded to the use of natural materials, in respect of  respecting environmental sustainability. The personal exhibition by Eldi Veizaj is part of the cultural project developed by Copernico: Art journey – the network of workplaces and services dedicated to smart working.

 

#Podcast

#VOCEALTALENTO involves 10 professionals recently graduated from Civica Scuola di Teatro Paolo Grassi to create a first cycle of short stories narrated via podcast about the life of different activities and workplaces. The entertainment industry has been heavily hit by the COVID-19 restrictions.

This activity underlines the attention to cultural context, and confirms the support to all the professionals working, especially now that personal needs interact more with the professional ones. The relaunch of the entertainment industry through digital tools fits in a quality of life model, based on the values of sustainability and culture. The Voices of Talent are pillars in a new system that gives a central role to cultural wellness accompanied by an all-Italian character.

Mondoffice positions itself on the market as the true consultant for all the interlocutors in the  HO.RE.CA world, and as so it supports them in every challenging moment.
Stato Sociale, after filming a documentary for Rolling Stones, interviewed bartenders and restaurateurs underlining their difficulties and the necessities which Mondoffice can face and the aspect of resilience.

Some videos

Mondoffice

Mondoffice is the leading company for the supply of products and services in the office industry : ally of small and big companies, its goal is to improve their growth with an elevated commitment and competence. Mondoffice is a problem solver for any organization, in the complex and ever-evolving world of business, and it is the trustworthy consultant that always puts people first.

Swan&Koi defined the new strategic positioning and designed a new logo, underlying the new payoff “ Space to talent”, the company’s vision and mission. The art of entrepreneurship combined with talent. So it began the project of the whole campaign, which met communicative assets with the images created by the artist Lorenzo Petrantoni for the first launch of the maxi billboards. The integrated campaign continues on the radio station RTL 102.5 TV and a second run of billboard. Moreover a big event dedicated to art in partnership with Copernico, the co-working offices network, during  sustainability week in Milan. Last chapter is the production of a web-series meant to engage its target on digital channels, underlying the problem-solving aspect of Mondoffice using laughter and irony.

 

Celebrating 30 years of Mondoffice is announcing a fantastic company’s history. A story made of million products delivered to clients all over Italy, a story made of challenges and anecdotes which speaks the language of every profession. Talking about Mondoffice it’s the equivalent of tracing the evolution of work from the end of the 80’s until today: from analogic to digital, from fax to CEM, from mail order to e-commerce, from telephone to smartphone. It means telling speaking about a never-ending change, with an approach to innovation that has proven itself to the market: in fact Mondoffice was the first, 30 years ago, to found a new business model, with no point of sale. So that every professionals in every sector in Italy could order any product for its daily need, without going to the store.

Talent takes shape and takes form in this ADV campaign thanks to the collaboration with the artist LORENZO PETRANTONI. The campaign was conceptualised and produced by the agency. The first on air period was in September, before the event set in Copernico, and the second one in November, focusing on the customisation of the workplace, expressed by a clear concept: every talent can better express itself in a tailor-made space.

The campaign is defined by integration: maxi billboard, radio and social media tracks creatively every step of the customer journey, with complementary objectives and languages.

The pay-off “Space to talent”is the statement of the virtuous union between entrepreneurship and art to transfer symbolically the values embedded in Mondoffice has always represented. The partnership between brand and artist is characterised by a common poetic vision, bounded to the use of natural materials, in respect of  respecting environmental sustainability. The personal exhibition by Eldi Veizaj is part of the cultural project developed by Copernico: Art journey – the network of workplaces and services dedicated to smart working.

 

#Podcast

#VOCEALTALENTO involves 10 professionals recently graduated from Civica Scuola di Teatro Paolo Grassi to create a first cycle of short stories narrated via podcast about the life of different activities and workplaces. The entertainment industry has been heavily hit by the COVID-19 restrictions.

This activity underlines the attention to cultural context, and confirms the support to all the professionals working, especially now that personal needs interact more with the professional ones. The relaunch of the entertainment industry through digital tools fits in a quality of life model, based on the values of sustainability and culture. The Voices of Talent are pillars in a new system that gives a central role to cultural wellness accompanied by an all-Italian character.

Mondoffice positions itself on the market as the true consultant for all the interlocutors in the  HO.RE.CA world, and as so it supports them in every challenging moment.
Stato Sociale, after filming a documentary for Rolling Stones, interviewed bartenders and restaurateurs underlining their difficulties and the necessities which Mondoffice can face and the aspect of resilience.

Some videos

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