Misura Stevia

TV spot

 Online & Offline ADV

Influencer strategy

Social Media Marketing

Events & sampling

Webserie

We have collaborated with Misura Stevia since 2012, when the product was launched in Italy for the first time. Several activities have been developed: adv creation and production, video recipes, SSM strategy, sampling, educational event, webseries. The result of this collaboration lead Misura Stevia to be the leader in the stevia sweetener sector.

Thanks to the web-series created in 2019, the social media campaign on Facebook, Instagram and Youtube gained 9 millions impressions from 3 million unique users. Thanks to the constant monitoring and equilibration of the campaign budget, the average cost for interaction was 0,01€ and CTR was 0,60%. The website traffic raised up and counted more than 50 thousands people getting to know Misura Stevia.

 

Milano Green Week is a yearly event made by Comune di Milano which promotes environmental sustainability and the fruition of urban city gardens. Swan&Koi in 2018 designed and organized a series of events for the co-marketing activities between Misura Stevia and Bonomelli, the renowned brand in the tea and infusion sector industry. The goal was to underline the natural origin of both products.

Nutrition, fitness and gardening are just few of the topics discussed during the several educational activities organized for the Milanese citizens. Simultaneously , samples of products by Misura Stevia and Bonomelli were distributed in famous public gardens, locations chosen to target an heterogeneous audience interested in wellness.

Some videos

Misura Stevia

We have collaborated with Misura Stevia since 2012, when the product was launched in Italy for the first time. Several activities have been developed: adv creation and production, video recipes, SSM strategy, sampling, educational event, webseries. The result of this collaboration lead Misura Stevia to be the leader in the stevia sweetener sector.

Thanks to the web-series created in 2019, the social media campaign on Facebook, Instagram and Youtube gained 9 millions impressions from 3 million unique users. Thanks to the constant monitoring and equilibration of the campaign budget, the average cost for interaction was 0,01€ and CTR was 0,60%. The website traffic raised up and counted more than 50 thousands people getting to know Misura Stevia.

 

Milano Green Week is a yearly event made by Comune di Milano which promotes environmental sustainability and the fruition of urban city gardens. Swan&Koi in 2018 designed and organized a series of events for the co-marketing activities between Misura Stevia and Bonomelli, the renowned brand in the tea and infusion sector industry. The goal was to underline the natural origin of both products.

Nutrition, fitness and gardening are just few of the topics discussed during the several educational activities organized for the Milanese citizens. Simultaneously , samples of products by Misura Stevia and Bonomelli were distributed in famous public gardens, locations chosen to target an heterogeneous audience interested in wellness.

Some videos

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