Greenrail

BRAND IDENTITY
SOCIAL MEDIA MARKETING
EVENT & PRESS OFFICE
ADV
PHOTO&VIDEO PRODUCTION
PERSONAL BRANDING

Thanks to Greenrail we had the occasion to offer a 360° consulting journey, starting from the definition of the strategic positioning to the expression of all communicative aspects needed to establish the company at a national and international level. Greenrail is the first Italian Company in the field of infrastructure to be awarded by the European Commission with the Horizon 2020 funding for the design and realization of an innovative railway sleeper made of recycled materials. The revolutionary Greenrail technology allows to produce the railways with an inner core of pre-compressed reinforced concrete, which guarantees the weight and the structural characteristics for every type of railway line, even for high speed lines, and with an outer shell made of second raw material, using a rubber mixture composed by ELTs (End-of-Life Tyre) and urban waste plastic, a green solution that greatly contributes to the circular process of Green Economy.

Started starting as a neo startup, we communicated in a transmedial way the passage that lead us to  being a multi-awarded SME in the industry of infrastructure, industry which is characterised by an on-going technological renewal.

The communication activity has been built on the BRAND before there was the existence of any product: at first the strategy focused on raising visibility toward the general public, then it was directed to the sector. Today the strategy continues mostly at an international level, through projects related to sustainability and patronage. The study and analysis of trends and MEGATREND, which are changing the world of transportation, defined the action GREENRAIL had to take to sustain the new strategic positioning.

 

#SOCIAL

Launching the social media channels and first editorial coordination. The production of an editorial plan with the objective to raise awareness, to inform and re educate on plastic usage, green mobility, sustainable development and transport all over the world. Moreover, social media are important in order to publish all the important events for the BRAND.

Real time posting for the storytelling of important events. Example of post teasing on the occasion of the recording of an episode for the RAI’s programe COMMUNITY that required a photo-shooting.

To share the presence at the most important conferences the company takes part to. Goal: to engage a conversation around particular moments in the BRAND’s life. A look on mobility and new technologies. Cross posting on different social media pages to raise awareness on hot important topics and to position the brand as conscious of current social and economical dynamics.

Creation of the column #DIDYOUKNOW to raise awareness on railway transportation and to highlight Greenrail characteristics. Creation of the columns GREENRAIL REPORTS with creative concept and editing made by us. Goal: to raise awareness on plastic and/or pollution. To use all channels to create storytelling around the CEO Giovanni De Lisi. Goal: “The new face of sustainability in transportation”, to build and to sustain a coherent and innovative identity working on institutional relations. Creation of ad hoc of infographics to respect the positioning wanted for the CEO.

To point out the right institutional relations and related projects, which could also be the promise for the commercial development of the Brand at a national and international level. Creative study and media contact for the press campaign on B2B magazines. RAILWAY GAZZETTE distributed on the occasion of EXPO railway in MILAN.

Greenrail

Thanks to Greenrail we had the occasion to offer a 360° consulting journey, starting from the definition of the strategic positioning to the expression of all communicative aspects needed to establish the company at a national and international level. Greenrail is the first Italian Company in the field of infrastructure to be awarded by the European Commission with the Horizon 2020 funding for the design and realization of an innovative railway sleeper made of recycled materials. The revolutionary Greenrail technology allows to produce the railways with an inner core of pre-compressed reinforced concrete, which guarantees the weight and the structural characteristics for every type of railway line, even for high speed lines, and with an outer shell made of second raw material, using a rubber mixture composed by ELTs (End-of-Life Tyre) and urban waste plastic, a green solution that greatly contributes to the circular process of Green Economy.

Started starting as a neo startup, we communicated in a transmedial way the passage that lead us to  being a multi-awarded SME in the industry of infrastructure, industry which is characterised by an on-going technological renewal.

The communication activity has been built on the BRAND before there was the existence of any product: at first the strategy focused on raising visibility toward the general public, then it was directed to the sector. Today the strategy continues mostly at an international level, through projects related to sustainability and patronage. The study and analysis of trends and MEGATREND, which are changing the world of transportation, defined the action GREENRAIL had to take to sustain the new strategic positioning.

 

#SOCIAL

Launching the social media channels and first editorial coordination. The production of an editorial plan with the objective to raise awareness, to inform and re educate on plastic usage, green mobility, sustainable development and transport all over the world. Moreover, social media are important in order to publish all the important events for the BRAND.

Real time posting for the storytelling of important events. Example of post teasing on the occasion of the recording of an episode for the RAI’s programe COMMUNITY that required a photo-shooting.

To share the presence at the most important conferences the company takes part to. Goal: to engage a conversation around particular moments in the BRAND’s life. A look on mobility and new technologies. Cross posting on different social media pages to raise awareness on hot important topics and to position the brand as conscious of current social and economical dynamics.

Creation of the column #DIDYOUKNOW to raise awareness on railway transportation and to highlight Greenrail characteristics. Creation of the columns GREENRAIL REPORTS with creative concept and editing made by us. Goal: to raise awareness on plastic and/or pollution. To use all channels to create storytelling around the CEO Giovanni De Lisi. Goal: “The new face of sustainability in transportation”, to build and to sustain a coherent and innovative identity working on institutional relations. Creation of ad hoc of infographics to respect the positioning wanted for the CEO.

To point out the right institutional relations and related projects, which could also be the promise for the commercial development of the Brand at a national and international level. Creative study and media contact for the press campaign on B2B magazines. RAILWAY GAZZETTE distributed on the occasion of EXPO railway in MILAN.

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