gabs
campagna stampa
social media marketing
video
THE APPROACH: #BDIFFERENT
THE DESTINATION: Carrying out a new brand positioning, identifying the brand’s underlying and untapped values, increasing the company’s international reputation by embracing diversity and social responsibility.
THE JOURNEY: We crossed paths with Gabs when the SS19 collection was launched. For the famous Italian leather goods brand, which has always stood for versatility and creativity, we designed and created an Instagram campaign which led to a significant increase in the company’s awareness on a national and international level. The result was a visual and editorial experience which made a strong impact and generated a great resonance by emphasising Gab’s Italian roots, its entrepreneurial intelligence, and narrating its present in a unique way.
