campomaggi
THE APPROACH: #BMAGICAL
THE DESTINATION: Defining a distinctive positioning and coming up with a relevant and international communication strategy for the well-known Italian leather goods brand.
THE JOURNEY: Swan&Koi met Campomaggi when it needed to increase brand awareness in Italy and abroad by finding a better suited identity to ensure its future development. In the SS19 campaign, Swan&Koi employed strategic and creative thinking to show the brand’s magical and ancestral soul to the public. We turned this intuition into a social media communication campaign focussed on international trade shows and showrooms, on marketing materials and on the major social media. This produced a strong increase in engagement and impressions, as well as more visibility, which the brand capitalized on to express its identity with more confidence. The concept? Style as a ritual. We had this intuition after deeply analyzing the brand’s history and its way of working. This enabled us to tell the story of Campomaggi in the form of a journey where the product acts as a precious talisman that conveys strength and confidence to those who possess it.
