AIFO Onlus

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Social Media Marketing

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Fundraising

AIFO, Associazione Italiana Amici di Raoul Follereau, since 1961 has been active to fight leprosy. In 2012 Swan&Koi designed a new brand positioning, resetting the brand’s mission towards the fight for social inclusion (refugees, people with disabilities, vulnerable categories etc…).
The winning repositioning set AIFO’s message into modernity, preserving the NGO’s founder Raoul Follereau and World Leprosy Day as cornerstone for the brand’s identity, but adding values to its mission and activities.

The agency deals with the layout and graphic development of the monthly magazine AIFO Amici di Raoul Follereau (30.000 copies). The magazine #2Minutes, nowadays changed into #2gether, was created and it is still entirely developed by Swan&Koi: from the text conceptualisation to copy writing, from its physical layout to its digital transformation, the publication is distributed to more than 60.000 people. An instrument that unifies physical and multimedia communication, following the natural evolution of fundraising tools.

A new website updated in its graphic and contents, also programmed to being accessible to everyone: texts are read out loud for the visually impaired, or are enlarged for the partially sighted, while videos are subtitled for the hearing-impaired.

The agency plans the organization of yearly institutional events like GML (+1000 Italian plazas) and the World Day for People with Disability, but has also supported the brand’s presence at EXPO 2015, at the conference for World Health Organization and Foreign Ministry, at “Essere Persona” and Salone della Responsabilità Sociale conferences in Milan.

More than 820 thousands impression between January and May 2020 on Facebook and Instagram; +15% / 20% website traffic growth.

Some videos

AIFO Onlus

AIFO, Associazione Italiana Amici di Raoul Follereau, since 1961 has been active to fight leprosy. In 2012 Swan&Koi designed a new brand positioning, resetting the brand’s mission towards the fight for social inclusion (refugees, people with disabilities, vulnerable categories etc…).
The winning repositioning set AIFO’s message into modernity, preserving the NGO’s founder Raoul Follereau and World Leprosy Day as cornerstone for the brand’s identity, but adding values to its mission and activities.

The agency deals with the layout and graphic development of the monthly magazine AIFO Amici di Raoul Follereau (30.000 copies). The magazine #2Minutes, nowadays changed into #2gether, was created and it is still entirely developed by Swan&Koi: from the text conceptualisation to copy writing, from its physical layout to its digital transformation, the publication is distributed to more than 60.000 people. An instrument that unifies physical and multimedia communication, following the natural evolution of fundraising tools.

A new website updated in its graphic and contents, also programmed to being accessible to everyone: texts are read out loud for the visually impaired, or are enlarged for the partially sighted, while videos are subtitled for the hearing-impaired.

The agency plans the organization of yearly institutional events like GML (+1000 Italian plazas) and the World Day for People with Disability, but has also supported the brand’s presence at EXPO 2015, at the conference for World Health Organization and Foreign Ministry, at “Essere Persona” and Salone della Responsabilità Sociale conferences in Milan.

More than 820 thousands impression between January and May 2020 on Facebook and Instagram; +15% / 20% website traffic growth.

Some videos

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