Despar

Market

Italian gdo

Team Challenge

Re-launch the fruits and vegetables store sector and consumption

The Concept

L’ortofrutta come non l’hai mai vista
(an invitation to appreciate the distinctive quality and unique convenience of Despar fruits and vegetables)

Output and Execution

Scenario and survey meeting
Copy strategy and insight
Brand character and tov analyses
Concept and positioning maps
Adv campaigns: tv radio ooh pop
Commercial creativity and production
Photographers convocations and choice
Casting
Legal agreements, release and royalties
Creativity and storytelling
Photo shooting, backstage and connected services
Ai generative production and post production
Delivery to the media networks
Support to value the in store campaign